Is Pharmaceutical Packaging Design doing its thing?


While extracting a pill for my grandmother from a blister pack, I discovered that the expiration date was missing. This seemingly mundane incident serves as the starting point, which turned into a profound examination of pharmaceutical packaging design.

I dissect the multifaceted responsibilities inherent in pharmaceutical packaging—far beyond its functional role. The narrative unfolds as I explore the silent guardianship of expiration dates, the intricate dance between legal requirements and user-friendly design, and the cultural and political nuances woven into every detail.

The exploration includes an in-depth look at the visionary 'Self Expiring' concept proposed by designer Kanupriya Goel and biologist Gautam Goel. The concept challenges established paradigms and placing user safety at the forefront.


“We Think We Know Better” is a collaborative newspaper-format publication that features critical reviews on existing pieces, designed under the guidance of Anther Kiley︎︎︎ as part of his Grad Seminar 1 class at Rhode Island School of Design. The newspapers are printed at the Newspaper Club.